A March 2011 done by Kelton Research showed that, while use is up for social media websites, trust remains stronger in the relatively older, vanguard of online health resources.
- Health magazines' websites and WebMD continue to be the more trusted online resource for healthcare information
- User-generated health content includes Wikipedia, Facebook, YouTube, Twitter, and blogs
- User-generated content was used by 54%, compared to 68% of users relying
- The poll looked at 1,111 consumers nationally, 18-years and older
- Government-sponsored health websites rate as a favorite by almost a third of users
- Peer-sponsored information sites, such as Facebook groups, rated as least trusted by almost a third too
A key distinction is that peer-to-peer, emotional experiences have impact and other needs they fulfill, but they don't seem to meet data-driven information requirements. (Common sense, really. People want comfort, but ultimately are looking so they can fix/do something. Anyway, one thing this study does is look at a true communications piece in social media, which is channels. It breaks down the use of difference media by use mainly through separating these personal from professional sources of trusted information. It's a rather direct link, and fails to look at the need to integrate the two, or the areas where the two overlap (such as the need to have a share type link at Government-sponsored websites, such as PubMed.org, so that more accurate information is shared, and users driven to the best sources available.
For more information, look at the original story here: http://www.healthcareitnews.com/news/healthcare-websites-beat-out-social-media-health-resource
0 comments:
Post a Comment